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Popular Culture in Britain and America,1950-1975- test


Category : Nyheter Humaniora Samhällsvetenskap

Flower Power, the student movement, the Vietnam War, the space race, the consumer society ... Take part of digitized archive material from the United Kingdom and the United States until 19/12

Music, Politics, Fashion, Youth Culture - the period 1950-1975 contained the dramatic changes in the society. The era saw the rise of rock & roll, the introduction of computers and credit cards, the boom of radio, television and campaigns for Black Power, civil rights and women's liberation. Around the world authorities were challenged.

The database Popular Culture in Britain and America, 1950-1975 provides access to large digitized collections of original archival material - manuscripts, typescript and ephemera - from important libraries in the UK and USA. Students and researchers will have access to primary sources:

  • Brochures, letters, government files and eyewitness testimony.
  • Underground journals, a collection of American fanzines and alternative-press titles.
  • Photographs depicting people and events during the period.
  • Posters, pins and artifacts.
  • Video
  • Flower Power

American Consumer Culture 1935-1965 -Test


Category : Nyheter E-resurser Humaniora Samhällsvetenskap

Until 19/12, you can try a database with documents on American advertising and advertising research from the time of the emergence of consumer culture.

American Consumer Culture - Market Research and American Business, 1935-1965 provides a unique insight into the American consumption boom in the mid-1900s through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.
The collection contains thousands of reports commissioned by advertising agencies and global companies in a prosperous time for consumerism, "Madison Avenue" advertising and global brands in consumer products ranging from tobacco and broadcasting to cars and hotels.
Dichter's Freud-inspired and incredibly influential studies could exploit consumers' emotions to the favour of any agency or big brand - such as the successful introduction of Mattel's Barbie doll.
This collection is intended to provide researchers in consumer culture, business, advertising, marketing and psychology with a variety of documentation.


Mass Observation Online -Test Period


Category : Nyheter E-resurser Humaniora Samhällsvetenskap

Until 19/12 you can try this digitized archive of documentation of British daily life from 1937 to 1950. 

The archive is the result of work in the social science research organization Mass Observation. This was founded in 1937 by, among others, the anthropologist Tom Harrisson, filmmaker Humphrey Jennings and poet Charles Madge and aimed to create an "anthropology of ourselves". They recruited a group of observers and a panel of volunteer writers to study the everyday lives of ordinary people in Britain. This original work continued until the early 1950s.
The physical archive came to the University of Sussex in 1970 and was opened as a public resource for historical research. The archive contains all the material generated by Mass Observation between 1937 and 1949, with some later additions from the 1950s and 1960s.

Selected parts of the Mass Observation Archive are now available online through the resource Mass Observation Online from Adam Matthew Digital. Available online are: file reports, early publications, selected topic collections and diaries and directive responses from 1939 to 1950.

The resource also contains interactive maps, bibliographic resources and essays on various aspects of Mass Observation 1937-1950.Mass Observation

New interface for DiVA


Now there is a new search interface for DiVA with many new features, more information and more opportunities. 

DiVA is a local database for research publications and student papers from Stockholm University, but also a joint portal for 33 Nordic seats of learning.

In the database you will find everything that  Stockholm university researchers published since 2007, in some cases with full text.

Now launching a new DiVA search interface that offers a range of new possibilities.

  • Refine / filter search results based on publication type, year, person, etcetera. 
  • Create links to searches ("create feeds") in different formats. 
  • Possibility to determine the search by subject category or research topic in preset lists.
  • Possibility to determine the search to 36 different search fields, such as supervisor, funder, project, series, keywords and more. 
  • More opportunities to sort hit lists. 
  • Possibility to export references in a variety of formats. 
  • Tab with graphically presented statistics for publications, visitors and content. 
  • Altmetric score and citations in Web of Science for some publications. 

Here is an example of how a record in DiVA can look like with the new data.

For questions about DiVA and publishing support please email:
diva@sub.su.se or call 08-16 14 50

Ordered books from closed stacks October 31


Friday October 31 you can receive you books from closed stacks in the morning. 

Books you order that same day will not be available until Monday, November 3. 

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Updated: Monday, August 11, 2014